copy brief

copy brief
/'kɒpi bri:f/ noun
the instructions from an advertiser to a copywriter explaining the objectives of an advertising campaign
The copy brief made it clear that the advertisements were to be aimed at young people.
The advertisers blamed the agency for not paying enough attention to the copy brief.

Marketing dictionary in english. 2015.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • copy — I noun cast, counterfeit, counterpart, duplicate, duplication, ectype, facsimile, fake, forgery, image, imitation, impress, impression, imprint, likeness, offprint, personation, print, reissue, repetition, replica, representation, reprint,… …   Law dictionary

  • Brief (law) — A brief (Latin brevis , short) is a written legal document used in various legal adversarial systems that is presented to a court arguing why the party to the case should prevail. In England and Wales, the phrase refers to the papers given to a… …   Wikipedia

  • brief — briefer, n. briefness, n. /breef/, adj., briefer, briefest, n., v. adj. 1. lasting or taking a short time; of short duration: a brief walk; a brief stay in the country. 2. using few words; concise; succinct: a brief report on weather conditions.… …   Universalium

  • E-Brief — Verfassen einer E Mail in Sylpheed Die (auch das) E Mail [ˈiːmeɪl] (kurz Mail; von englisch: „electronic mail“; zu Deutsch: „die elektronische Post“ oder „der elektronische Brief“) bezeichnet eine auf elektronischem Weg in Computernetzwerken… …   Deutsch Wikipedia

  • DVD Copy Control Association, Inc. v. Kaleidescape, Inc. — DVD Copy Control Association, Inc. v. Kaleidescape, Inc. Court California Courts of Appeal Date decided Aug. 12, 2009 Ci …   Wikipedia

  • Papal brief — The Papal Brief is a formal document emanating from the Pope, in a somewhat simpler and more modern form than a Papal Bull.HistoryThe introduction of briefs, which occurred at the beginning of the pontificate of Pope Eugenius IV, was clearly… …   Wikipedia

  • Creative brief — A creative brief is a document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. The document is usually developed by the requestor (in most cases a marketing team… …   Wikipedia

  • National Security Law Brief — The National Security Law Brief (NSLB) of American University Washington College of Law founded in April 2009, is Washington, D.C. s first student run law school publication to focus on the field of national security law.[1] This non profit… …   Wikipedia

  • biblical literature — Introduction       four bodies of written works: the Old Testament writings according to the Hebrew canon; intertestamental works, including the Old Testament Apocrypha; the New Testament writings; and the New Testament Apocrypha.       The Old… …   Universalium

  • publishing, history of — Introduction       an account of the selection, preparation, and marketing of printed matter from its origins in ancient times to the present. The activity has grown from small beginnings into a vast and complex industry responsible for the… …   Universalium

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”